Barbara F. Richards
Financial Planner

Telephone: (615) 369-1410  |   Fax: (615) 850-8087   |   E-Mail Address: click here

Licenses & Certifications:
ChFC^® (Chartered Financial Consultant)
Registered Securities Representative
Licensed Insurance Agent

Barbara Richards joined TrustCore in 1998, aligning her already-successful financial advisory practice with the largest independent financial planning firm in Tennessee. With extensive experience in the financial services industry, she is recognized by her peers and colleagues as a leader and mentor. In addition, she has served on many boards of directors for nonprofit organizations in Nashville, including Cable, Tennessee Golf Association, and the Heart Association.

In 2003, Barbara’s son, Mark Richards, joined TrustCore. Barbara and Mark work together to provide financial planning services to individuals, families and business owners. Because they want to be easily accessible to their clients at all times and provide the highest level of support, Barbara and Mark have done something very unique in their industry. They have purposefully limited their practice to serving the types of clients they believe they can most help. This approach maximizes their resources and gives them more time to spend with each client.

Barbara’s vision for every client is to help them establish a financial base that affords them the freedom and peace of mind to live a lifestyle of meaning and fulfillment. She accomplishes that by using her broad knowledge of financial planning to guide her clients toward long-term financial security. Barbara empowers clients to make informed financial decisions by educating them and showing them all the options.

In addition, she has particular expertise in working with multi-generation families and business owners. Because Barbara understands the specific financial challenges and complex relationships faced by these clients, they rely on her insight and wisdom to help them make sound financial decisions. She is very adept at helping them optimize opportunities and deal with their unique challenges.

When a new client joins the practice, in most cases, a life-long relationship is born. Listening, honesty, and integrity are important qualities to Barbara. Initially she takes time to understand the new clients’ value system and lifelong dreams. With this information, she is better equipped to guide them toward achieving their goal through prudent financial planning.

The process includes a complete analysis of their current financial position, the challenges to their financial security and the related concerns and fears. Then, a long-term action plan is formulated to help the client grow from their current position to one that fulfills their life goals. The plan covers financial issues such as investment portfolio analysis, asset management, risk management, tax planning strategies,  retirement planning, education funding, personal business management and charitable and estate planning strategies.

Barbara’s education includes an MBA in Economics and Management from East Tennessee State University and doctoral work at the University of Mississippi in business and marketing. Barbara is a Chartered Financial Consultant (ChFC®), a Registered Securities Representative and a Registered Securities Representative.

Barbara has been married to her husband, Stan Chervin, since 1978. They make their home in Nashville, Tennessee.